This guide explores the Collaboration Feature within TikTok Shop Affiliates, a powerful tool to leverage influencer marketing and skyrocket your sales.
What is the TikTok Shop Affiliate Program?
It’s a win-win partnership platform! Sellers collaborate with content creators (“Creators”) to promote products and expand reach. Sellers benefit from increased sales, while Creators earn commissions on successful referrals.
Targeted vs. Open Collaborations: Tailoring Your Approach
The Collaboration section within the affiliate center menu provides access to both targeted and open collaborations:
- Targeted Collaboration: Ideal for partnering with specific Creators you have in mind.
- Open Collaboration: Lets any Creator promote your products, increasing visibility across a wider audience.
Targeted Collaboration: Inviting Specific Creators
- Navigate to “Collaboration” within the affiliate center menu.
- Select “Targeted Collaboration” and then “Invite to Collaborate.”
- Choose the Creators you want to target.
- Add the specific products you’d like them to promote.
- Set commission rates for each Creator.
- Include a personalized message and send the invitation.
Open Collaboration: Expanding Reach with Any Creator
- Go to “Collaboration” in the affiliate center menu.
- Select “Open Collaboration” and then “New Open Plan.”
- Choose the products you want to be showcased to Creators.
- Set commission rates (individually per product, for a group, or all products). Commission rates can range from 1% to 80%.
Free Sample Option: Attract Creators with Product Trials (Optional)
- Within “New Open Plan” settings, enable the “Free Sample” option.
- Define quantities, availability, and any requirements for Creators to receive free samples.
- Once active, Creators can request free samples through the product marketplace.
Harnessing the Power of Collaboration
By utilizing both targeted and open collaborations, you can:
- Partner with influential Creators who resonate with your target audience.
- Expand your product visibility to a wider range of potential customers.
- Increase sales through targeted and organic product promotion.
