Homepage: Why is it important? How to make it engaging?

Just imagine,

You want to buy a beautiful dress for yourself. You are confused between the two shops. How would you decide?

Wise People judge them based on their websites. And 60% of the people only see the homepage.

So that means the homepage needs to be designed very well. But some of the experienced developers do not still know how to create an engaging homepage.

If you are among them, you need not worry.

Home Isn’t A Page; It’s A Feeling!

There is no website without a homepage. Indeed, it is not always where the people land, but a user does not consider his journey complete unless he has arrived at the homepage.

The Process is Difficult

When we have the customers at our Brick & Mortar Store, we can impress them by talking to them and offering them tea, coffee, or juice to feel convinced to make the long term buying & selling relations with us.

But unfortunately, we do not have such power with websites. We can’t try to stop customers from leaving. The main reason the need to have a well-designed website with a highly engaging homepage is continually increasing.

Do The Magic in Just 10 Seconds

Usually, a visitor at your website judges you within the first 10 seconds. These few seconds are enough to tell him:

• Who are you?
• What services do you provide?
• Can you help the user in the desired way?

It means your web design must be simple. The complex design may be creative from a developer’s point of view. But are we forgetting the fact, “The intellect of the developer and a normal visitor is thoroughly different”?

A Note To Developers

Don’t Overlook The Role Of Micro Interactions

• Photos

The most challenging part to carry out on the homepage is to communicate your company’s value. Photos are the giant source that conveys what your brand has to say.

• Little Pieces of Content

Here I am referring to the headlines, images, and bold portions of the content.

How Should I Begin With The Homepage Creation?

It would help if you consider even the minutest things like:

• Study Your Audience:

The nature of every target audience is different. The same goes for you. So there is no one-size-fits-all approach to satisfy your targeted audience. That requires you to carry out a vast study. The best ways to carry out your studies are as follow:

1. User Interviews
2. A contextual Inquiry
3. To carry you usability testing on the existing website.

• How Do You Want Your Website’s Layout To Be?

1. Easily Findable

Each element and page of your homepage should be easily findable.

2. Learnability

By learnability, we intend to find out whether the visitor visiting your website understands how to navigate through your site or not.

• Remember the 3 Designing Principles: TIC

1. Typography – Impress with Words

The importance of the content is similar to the graphics. Without typography, your homepage cannot be considered complete. Without efficiently presented content, you can’t impress the visitor at all.

An effectively presented typography prevents the user’s eye from becoming squinted.

Tip No. 1

If you use decorative fonts, there are significant chances that people won’t get.

Tip No. 2

Select a simple font with varying weights like thin, bold, black, light & regular.

2. Imagery

What we see plays a giant role in helping us make the decisions that arouse our feelings & expectations. You can understand it better by saying, “You eat better with your eyes.”

Okay, let me explain it to you with the help of a simple example.

You don’t know how to read & write Chinese. One day, you visit a Chinese restaurant hoping that the menu will be translated into English. But it was not. And you can’t go from there since you are hungry. Then what would you do?

You would try to select a dish based on the pictures presented along with it.

So here, at this point, the images play a significant role in sales.

The same happens with the homepage. Your eyes play a significant role in judging whether the website’s homepage is worth your time & make you willing to invest in scrolling the other pages of the web.

3. Composition

Coming up with the right typography & imagery is not enough; instead, you need to bring it all together.

If you do not know how to establish the combination between typography & imagery, then instead of engaging the users, you might end up distracting them from your page.

Both typography and imagery can be best at their place. But if you do not know how to get them together in the most effective way, sorry to say, you will be responsible for spoiling your site’s user experience.

• Consider All The Platforms

If you create a website, then you need to consider responsiveness. If you won’t, then you will not be able to target the whole of your audience.

So when you are designing a website, do not only consider making it appear suitable on the desktop version. Instead, you must focus on bringing mobile responsiveness to such websites.

Did you know?

More than 75% of people love to surf the internet through mobile phones. And 30% of the internet-using audience do not even have laptops and desktops installed in their homes.

Final Comments!

I hope that all of you have liked this short guide on ‘How to create an engaging home page?’. If still, anyone among you have any question left, then you are suggested to drop us an email which will contain all your queries. We shall try to respond to it as soon as possible.

So if you want each element of your website to be designed in the best way, then choose the right web designing agency.  I would prefer you to give Kinex Media a chance because this award-winning agency provides the best services like Web Design Toronto.

Also Read: https://www.articlevines.com/why-is-a-website-a-must-in-business/